Serums

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Serums

Serums are the hardest-working step in any K-Beauty routine — delivering high concentrations of actives directly to your skin concerns. Shop 214+ authentic Korean serums and ampoules from 43 trusted brands, with targeted formulas for every concern and skin type.

Find your match:

  • Hydration & barrier repair — hyaluronic acid, snail mucin and honey serums for deep, lasting moisture from Cosrx, I'm From, and Torriden
  • Brightening & dark spots — niacinamide, vitamin C and rice-based serums for an even, glowing complexion from Numbuzin, Skin1004, and Beauty of Joseon
  • Acne & blemish control — AHA/BHA exfoliating serums and propolis ampoules from Cosrx, Some By Mi, and Anua
  • Anti-ageing & firming — retinol, peptide and collagen serums for cell renewal and elasticity from Iope, Medicube, and Biodance
  • Luxury & fermented — premium essence serums with ginseng and fermented extracts from Sulwhasoo and The History of Whoo

All products are 100% authentic, shipped Australia-wide. Free shipping on orders over $99.

FAQs

The Beauty of Joseon Glow Serum with propolis and niacinamide is one of the most popular options for brightening and evening skin tone. The Numbuzin No.3 Skin Softening Serum is also cult-loved for its glass skin effect. For deep hydration with a glow finish, the Torriden Dive-In Hyaluronic Acid Serum is a bestseller.

Serums go on after toner or essence and before moisturiser. As a general rule, apply products from thinnest to thickest consistency. If you're using multiple serums, apply the most active or targeted treatment first (such as a vitamin C or niacinamide serum), then layer a hydrating serum on top.

Essences are lightweight, watery formulas applied early in the routine to prep skin and boost absorption of subsequent products. Serums are typically more concentrated, targeting specific concerns like dark spots, acne, or fine lines. Some K-beauty products blur the line, if you're unsure, check the product description for its intended step.

Yes, layering serums is a core part of K-beauty. The key is to avoid combining actives that conflict, for example, don't use vitamin C and AHA/BHA in the same routine, as these can cause irritation. Hydrating serums like hyaluronic acid pair well with almost anything and can be layered freely.

Look for serums with niacinamide (regulates sebum and reduces pores), centella asiatica (calms inflammation), or salicylic acid (unclogs pores). The COSRX Advanced Snail 96 Mucin Power Essence doubles as a serum and is excellent for acne-prone skin due to its healing and hydrating properties without clogging pores.